Obviously search engines with the need for optimization, or SEO, will be with us for a long time. You know how long this game has been going on, and it really has been like a war between online marketers, businesses and Google/Bing/Yahoo. It has all been an evolution which is due to the back and forth nature of web businesses and Google trying to deliver a good product. The best approach if you are relatively new to it all is to really get the basics down cold. So if you're just starting out with SEO, then the following few basic tips should help you have a great start.
If you can't spare the desire for SEO pick up the phone and call
We know you have seen Flash used on some sites, it is still around, but never forget that Flash and SEO mix as well as oil and water - stay away from Flash if you want to do SEO. If you have it then you will have to work a lot harder for your ranking effort. Obviously it is a problem when a part or all of your page with the Flash on it is never read by the search spiders or bots. If you really do want to use Flash, then have an alternative HTML page as well. The search engine spiders are smart, they not only index the text on your pages, but also in your images. One thing about this is that you have to get more training about this so you get all the details. What you will do is simply place your keywords in the alt tag of the image. So if you're taking advantage of it, you're obviously going to get something more out of your SEO. Avoid repeating the same word or phrase many times in the same tag as it will not help.
You may become tempted to get involved with what is called blackhat SEO, and that is your call but we will warn you against it. Basically you could be risking a lot if you do it, and as we said we will not preach to you about it - it is your decision.
Blackhat appeals to a certain kind of person, and without judging we will say that it is acceptable to some and yet not to others. Instead, focus on working on whitehat SEO and go the ethical way which will help you create a better SEO strategy in the long run.
Avoid trying to do things the cheap way with gimmicks and the like with SEO because they never last for long. The thing about those methods is they are attractive and people think about short term gains, only. If you want to create the kind of business you can count on later on, then you know what http://www.infiniteskills.com/training/learning-search-engine-optimization-fundamentals.html you have to do. Keep on learning how to do SEO in all aspects, and then you can just get started with it. Another point is you will find SEO is an ongoing need, but that is just with the off-page factors and not the on-page unless you add a new page, etc.
