If you are willing to put a serious effort into learning and implementing SEO, then you can set yourself up for life. Most people who are new and have little experience will not get very far for all sorts of reasons, but that does not need to happen with anybody. You will not ever see the glory of what is possible if you skip the basic knowledge. A http://www.marketmotive.com/search-engine-optimization-seo-training-courses/ solid grasp of the basic information on a number of things is critical. So with that we will take it from the bottom, first, with some foundation laying.
If you have no desire for Search Engine Optimization pick up the phone and call
There are too many good reasons why you will benefit from doing this for yourself. Of course this is something you are more than capable of doing. We strongly recommend against paying anybody money who makes a claim that they will succeed on your behalf. You will gain far more if you take the time, money and effort to understand how to do your own SEO. But you still have to do it the right way, otherwise your results will be less than you expected.
You have to build a backlink portfolio to your site, and you want the highest quality backlinks such as authority site links. Not all backlinks are created equal, and that is the greatest struggle because it is not always easy to get high quality backlinks unless you learn how to do that. You may have a hard time getting authority sites to backlink to you, but there are ways to get high PR links. This is an area in which it will really pay for you to learn much more about.
Of course you want to add a sitemap whether you have a static HTML site or of course a blog. What this little code does is helps out the search engine spiders when they crawl your site, and it actually helps your pages to get properly indexed. Blogs are very easy to work with since just about everything has a plugin for it. There is an outside chance that you could not get totally indexed without a sitemap. Considering how easy it is to do this, no excuses about it.
The kind of approach that you take towards SEO ultimately determines how successful you are. If you are going to take it easy, then even the results you get won't be serious. You can achieve the things you have read about with SEO, but it is best to do it with proven methods. So you have to learn much more about this, and then just take it one step at a time so you do it the right way. Another point is you will find SEO is an ongoing need, but that is just with the off-page factors and not the on-page unless you add a new page, etc.